Marketing 101
13 presentations covering everything a founder needs to know about marketing — from first principles to building a system that runs itself. Built by Manu Parasuraman, free for the community.
Introduction to Marketing
What marketing actually is, why it matters, and how to think about it as a founder.
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Understanding Your Customer
Research, personas, and getting inside the head of the people you want to serve.
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Brand Identity & Positioning
How to carve out a distinct space in your market and make people remember you.
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Content Strategy
What to create, how often, and why most content fails before it even starts.
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Social Media Marketing
Platform strategy, formats, consistency, and what actually drives growth.
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Digital Marketing & SEO
Getting found online. Organic search, keywords, and long-term visibility.
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Email Marketing
Building a list, nurturing it, and turning subscribers into loyal customers.
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Paid Advertising
How to run ads that actually return. Meta, Google, and the ROI mindset.
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Sales Funnels & Conversion
Turning strangers into buyers. Awareness, consideration, decision — done right.
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Analytics & Measurement
What to track, what to ignore, and how to make data actually useful.
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Community & Word of Mouth
The most underrated growth lever. How to build loops that market themselves.
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Marketing on a Budget
Doing more with less. The scrappy founder approach to getting traction.
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Building Your Marketing System
Putting it all together. A repeatable system that works without you watching it.
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Book a free call with Manu to discuss how to apply these for your business.